Revo's ad campaign featuring Alexandra Cousteau.
One of the fun perks of being a photographer is meeting super heroes and having a chance to collaborate with them and a great team!
The Revo project was a multi destination shoot featuring Sebastian Copeland and Alexandra Cousteau. Both super involved with the environment, exploration and overall amazing people to spend time with.
The 2 shoots required a multi tiered approach in various destinations to create a multi dimensional image library that would be utilizing our imagery in everything from wide web banners to in store posters in varying formats and mediums.
We created environmental shots with Sebastian and Alexandra and the Revos utilizing varying perspectives and locations that included very wide panoramic, medium shots in situ, as well as tight close ups of our heros wearing the product.
Our approach is to have several ideas worked out beforehand to work towards, usually in a mood board. Once we’re on site, we pick up the camera and don’t put it down until the last person has left the set. So many great shots happen unplanned and when no one is expecting them! It also helps to have a great product that the talent wants to keep wearing throughout the shoot!
Alexandra is the granddaughter of legendary Jacques Cousteau and is tremendously involved in the Earth’s sustainable water supplies. She is also an extreme explorer and conservationist. Constantly traveling around the world and working with her foundations, she is an awesome filmmaker and documentarian.
I’ve attached her site here: www.alexandracousteau.org
Some of the challenges in shooting somewhere off the beaten path include finding a way to actually get to the location, while making it as painless as possible for the client, the agency, and the talent.
The weather cooperated much more on Alexandra’s shoot which was shot in and around Tulum, Mexico. The location offered beautiful water, rocks and cenotes. We worked with a great producer who arranged everything from soup to nuts. They never skipped a beat, they were all over it!
The shots of Alexandra were inspiring, being in such a beautiful environment with such a great crew and talent led to some amazing moments. You can catch a few of the behind the scenes images and videos below.