A Photographer's Perspective on the Cayman Islands Tourism Campaign

As the still photographer for the groundbreaking Cayman Islands Department of Tourism Campaign, I am excited to share a glimpse into the behind-the-scenes experience of this remarkable project. In collaboration with agency TRG, formerly The Richards Group, we embarked on a mission to stand out in a sea of sameness and capture the attention of the discerning Caribbean luxury traveler.

The campaign consists of four highly conceptualized fashion oriented TV spots and corresponding still ads, each meticulously designed to break away from the conventional Caribbean advertising approach.

My role was to capture the elements and  scenarios that would help bring this concept to life.

Working in tandem with the DP, AD, Director, and other talented professionals on set, my photography seamlessly became part of the overall production complementing the dynamic energy of the campaign.

Throughout the shoot, we faced numerous challenges, both in terms of logistics and capturing the desired shots. From shooting underwater scenes and capturing birds in motion to executing extreme close-ups, the project demanded versatility and adaptability as a photographer. I welcome the complexities of shooting in diverse environments, including swaying platforms in the sea, low-light night shoots, and the unforgiving Caribbean sun.

Check out the spots and accompanying credits below. Two of the 4 spots and brand Ads have been released.

“George, many thanks for taking on our project. And for being flexible, always ready to jump in or piggyback on a video shot (without being in the way), rolling with the obstacles thrown our way, and getting all the images you did when we gave you so little time to do so in between the moving pictures. I really appreciate it.”. ECD, Thomas Walker

Below are the TV spots with accompanying credits. There are 4 in total, all credits are the same.