Behind the scenes of Edward Beiner, Eyes Forward.

Our recent shoot for Edward Beiner eyewear about “Craftsmanship” to be utilized in a newly designed website, social media and blog postings. The Assignment brief in the client’s words: “The images will be used as a part of a blog about "Craftsmanship" and how Edward Beiner designs around quality and attention to details. For that reason, we need to make sure it doesn't look staged. It needs a journalistic look, but with a fashionable touch. “Ed's big on classics, has a classic vintage motorcycle and car himself, loves classic watches, Riva sports boats etc. So I want to try and implement some classic looking items, like a turntable. I would like one with wood instead of vibrant, colored acrylic.”