Travel & Leisure Multi Destination Stills & Video Shoot
We were commissioned by Travel + Leisure (T+L) to produce a series of stills and videos across key U.S. destinations, including Napa, San Francisco, New Orleans, and Phoenix. The goal was to create high-quality, versatile imagery for T+L’s global marketing and advertising campaigns, highlighting both T+L-branded hotels and the surrounding destinations.
T+L’s guiding philosophy—"We turn travel inspiration into extraordinary experiences while putting the world on vacation"—drove the creative direction. The campaign needed imagery that felt authentic, timeless, elegant, and inviting, ensuring longevity across their global marketing and advertising platforms.
Approach & Creative Direction
T+L wanted a timeless, sophisticated look that would remain relevant beyond a single season. Wardrobe choices reflected classic, upscale style, inspired by brands like Vineyard Vines, Ralph Lauren, and Lilly Pulitzer. Family looks were kept polished yet relaxed, while couples had slightly more flexibility in their styling. Accessories were minimal and appropriate for each location and activity.
A Logistical Feat
This multi-city production was a masterclass in orchestrating moving parts. From securing permits and scouting impromptu locations to coordinating talent and crews across different time zones, our producer navigated a constantly evolving schedule. At times, we found ourselves negotiating access to an incredible spot on the fly.
With flights, hotels, local and traveled production teams, and an intricate usage and scheduling matrix in play, this project demanded a seasoned, adaptable, and highly skilled producer and crew, and clients.
